Caritas Phan Thiet held a two-day training on customer consultation, care, and online sales for rural farmers in southern Vietnam as part of its “Walking With Farmers” program.
The training took place on Jan. 15–16 at the Community of the Brothers of Charity of Christ the Servant in Ham Tan Commune, Lam Dong Province. Participants came from farming communities in Phan Sơn, Hàm Tân, and Tân Lập communes.
The course, titled “Customer Consultation and Care, and Practical Online Sales,” was facilitated by Nguyễn Thị Kim Thoa, director of Abavina Trading Joint Stock Company, who led the sessions and provided hands-on guidance.
According to the report by the social communication ministry of the Diocese of Phan Thiet, the training aimed to help farmers strengthen skills in customer consultation and care and gradually access markets so that community-based agricultural products do not end at production but can reach consumers “in a transparent, sustainable, and higher-value way.”
It noted that agricultural products produced by farmers in the program are cultivated entirely using ecological methods, without chemical fertilizers, pesticides, or growth stimulants.
These practices ensure clean products that are safe for consumers’ health, while also contributing to environmental protection and the preservation of local ecosystems.
Beyond planting and harvesting, the training encouraged farmers to learn how to introduce and share the value of their local produce.
Through this process, the report said, farmers are becoming “ambassadors” of community-based ecological products.
The sessions emphasized practical application over theory, including learning how to tell the story behind each product, selling with honesty and care, and practicing online sales through digital platforms.
The training also highlighted community solidarity, noting that when farmers can consult and sell their products independently, agricultural value no longer depends entirely on middlemen but is supported by cooperation within the community.
Caritas Phan Thiet vowed to continue its mission of connecting producers and consumers so that local agricultural products may reach the public as clean, safe goods “filled with value and trust.”
